The collection includes three books that complement each other, which are useful at different stages of a business’ life.
For a global approach to business development, we will present three volumes for this collection. In the first one we will explain how to evolve from the Idea to the Business Case; in the second, we will explain the go-to-market and how to navigate the implementation stage; in the third, we will focus on how to expand the business, avoid common mistakes inherent in this stage; and we will also emphasize the financial backup required for the expansion of the operation.
Vol II: how to implement the Business Case:the execution challenge
| ISBN | 9789896943073 |
|---|---|
| Ano | 2019 |
| Número de páginas | 208 |
| Capa | Brochada |
| Editora | Actual Editora |
| Coleção | The BCR |
| Categorias |
Livros > Ciências Económicas > Marketing
Susana Cristina Lima da Costa e Silva
|


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